In an unprecedented move, Chevrolet is letting purchasers of either the ZO6 or ZR1 versions of the venerable Chevrolet Corvette actually help assemble their cars' engines at General Motors’ Performance Build Center (PBC) in Wixom, Mich.
Fortunately this is performed under the supervision of and support from skilled technicians. When the engine is assembled, a personalized nameplate is added to the engine next to the builder’s name. It is then sent to the Corvette assembly plant for installation in the customer’s car.
“Corvette owners are some of the most passionate – and most involved – enthusiasts in the industry,” said Jim Campbell, U.S. vice president, Chevrolet marketing. “The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands on, in creating the car.”
While you'd typically get a discount for putting in your own labor to partially assemble something you're buying, the Engine Build Experience, as it's officially called, is a $5,800 MSRP option. And on top of that, hotel accommodations and travel arrangements are extra.
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